The Summer Edit Retailers Can’t Miss
Why Every Retail Floor Needs a Touch of Straw & Jute
This season, customers are leaning toward bags that look good and do good.
And retailers are taking note.
From jute shoppers that double as daily essentials to straw handbags that capture the coastal aesthetic, these styles are fast becoming the go-to display pieces of summer.
Retailers across categories - from supermarkets to boutique stores - are choosing Bags Direct’s Summer Collection for one simple reason:
It drives foot traffic and builds brand value.
The Psychology of Summer Retail
When shoppers see someone walking with a stylish straw bag, they don’t just admire it - they want it.
That curiosity drives them to look for it in-store.
Once they find it, something interesting happens:
They start exploring more - accessories, add-ons, impulse buys.
That’s how one product can turn into a full cart.
Retailers who understand that visibility fuels demand don’t just sell products - they create shopping moments.
The Retail-Ready Summer Collection
1. Botanical Print Reusable Jute Tote Bag
A durable, reusable shopper crafted from recycled jute fibre.
Spacious, water-resistant, and heat-sealed for strength, it’s built to last - carrying up to 25kg with ease.
Perfect for:
• Retail stores and supermarkets
• Safari lodges and hotels
• Launderettes and cruise liners
More than packaging - it’s reusable advertising for your brand.
2. Woven Straw Tote Bags
Open-loop weave give these bags a modern, airy look.
Designed for comfort and practicality, it’s ideal for beach shops, boutiques, and resort stores.
Retail benefits:
• Spacious, breathable design
• Minimalist boho aesthetic
• Easy to clean and maintain
3. Straw Hand Bags
Rustic charm meets modern utility.
Crafted from sustainable paper straw and lined with soft polyester, their as functional as it is fashionable.
Perfect for:
• Beach collections
• Travel and lifestyle displays
• Gifting campaigns
How Retailers Are Using Them
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Gift-with-purchase promotions during summer campaigns
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Beach and holiday displays that attract impulse buyers
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Branded packaging for boutique and resort retailers
Every bag carries potential - not just products.
Why It Matters
When retailers stock eco-conscious, design-driven products, they’re not just responding to trends.
They’re building trust and visibility.
Because sustainable packaging doesn’t just protect what’s inside - it tells shoppers what your brand stands for.
Ready to Order?
The Bags Direct Summer Collection is available now.
Bring fresh, functional style to your store this season.
📩 Get in touch: reception@bagsdirect.co.za || marketingassist@bagsdirect.co.za