1990
Humble Beginnings
Opening a manufacturing centre in Cape Town, producing backpacks for local retailers.
Our Story
From Our Founder
More than just a bag
Bags Direct was built to help retailers move beyond disposable packaging and into a smarter, more sustainable future. We create reusable shopper bags that are practical, durable, and designed to carry your brand further.
What started as a family business in Cape Town has grown into a trusted private label manufacturing partner, supporting retailers across local and international markets. Our focus has always been on combining strong design with reliable production to deliver consistent quality at scale.
For 35 years, we have helped clients develop custom bag programs that combine strong design, dependable production, and responsible manufacturing, making it easier to deliver quality while reducing single-use.
Issy Levy
Story So Far
Growth timeline
1998
Entering Retail
As demand grew, the business expanded into larger branded bag programs for the retail market.
2010
On The World Stage
Official licensing for the FIFA World Cup and Rugby World Cup marked a major step forward.
2016
Global Manufacturing
State-of-the-art certified manufacturing supported larger private-label programs worldwide.
2022
150+ Retail Projects
More than 150 retail projects across multiple markets reflected steady growth.
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Come Visit Us
International
trade shows
We annually exhibit at trade shows to connect with retail buyers, present new product developments, and showcase how our private-label bag programs work across different markets.
Bags Direct reaches new buyers by displaying our latest reusable bags at recognised trade shows, most recently in Dubai, UAE and London, UK.
These exhibitions give us the opportunity to build relationships in person, understand buyer needs across regions, and show the quality, flexibility, and scale behind our manufacturing.
Meet the Team
The team behind
Bags Direct
A team focused on retail, quality, and long-term partnerships.
Issy Levy
Founder & CEO
Luciano Levy
Chief Operating Officer
Rita Morides
Key Accounts Manager
Marisa Kleinsmidt
Sales & Strategic Manager
Sharon Steyn
Private Label Specialist
Sukiyaki Chan
Head of Production Development
Caroline Davids
Head of International Sourcing
Vidhantha Seebran
Global Imports Manager
Kevin Zhu
Global Exports Manager
Andrea Kaffer
Product Development Manager
Laroche Doherty
Creative Development Manager
Charmaine Ferreira
Accounts & Finance Manager
Benjamin Green
Online Project Manager
Cyla Munnik
Social Media Strategist
Zenochelle Apollis
Content Creator
Claudio Levy
Web Developer
