1993
Humble Beginnings
Opening a manufacturing centre in Cape Town, producing backpacks for local retailers.
Our Story
From Our Founder
More than just a bag
Since 1993, Bags Direct has helped retailers transition from single-use packaging to smarter, sustainable alternatives. We create reusable bags that are practical, durable and designed to carry your brand further.
What started as a family business in Cape Town has grown into a trusted private-label and white-label manufacturing partner, supporting retailers across local and international markets.
For over three decades, we have helped clients develop custom bags that combine thoughtful design, responsible manufacturing and dependable production, delivering consistent quality at scale while reducing reliance on single-use packaging.
Issy Levy
Story So Far
Growth timeline
2002
Entering Retail
As demand grew, the business expanded into larger branded bag programs for the retail market.
2010
On The World Stage
Official licensing for the FIFA World Cup and Rugby World Cup marked a major step forward.
2015
Global Manufacturing
State-of-the-art certified manufacturing supported larger private-label programs worldwide.
2021
150+ Retail Projects
More than 150 retail projects across multiple markets reflected steady growth.
2026
Official Licensee
We are an official Springboks licensee, authorised to manufacture and distribute licensed products.
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Come Visit Us
International
trade shows
We annually exhibit at trade shows to connect with retail buyers, present new product developments, and showcase how our private-label bag programs work across different markets.
Bags Direct reaches new buyers by displaying our latest reusable bags at recognised trade shows, most recently in Dubai, UAE and London, UK.
These exhibitions give us the opportunity to build relationships in person, understand buyer needs across regions, and show the quality, flexibility, and scale behind our manufacturing.
Meet the Team
The team behind
Bags Direct
A team focused on retail, quality, and long-term partnerships.
Issy Levy
Founder & CEO
Luciano Levy
Chief Operating Officer
Rita Morides
Key Accounts Manager
Marisa Kleinsmidt
Sales & Strategic Manager
Sharon Steyn
Private Label Specialist
Sukiyaki Chan
Head of Production Development
Caroline Davids
Head of International Sourcing
Vidhantha Seebran
Global Imports Manager
Kevin Zhu
Global Exports Manager
Andrea Kaffer
Product Development Manager
Georgia Josephs
Creative Development Manager
Charmaine Ferreira
Accounts & Finance Manager
Nina Fisher
Social Media Strategist
Claudio Levy
Web Developer
